- Is modern, friendly and encouraging, while retaining traditional principles and values;
- could mean discovering through reading a newspaper article how to resolve conflict, or a couple attending an "improve your love-life" workshop;
- is a platform for Christian churches, other faith communities, secular agencies, Government initiatives and community schemes to promote their services;
- has been building a clear interfaith and ethnically appropropriate persona, drawing in key figures from a variety of faith and professsional backgrounds;
- is born from mainstream Christian figures and organisations, so it will always have a Christian distinctive - while welcoming, accommodating and being much the weaker without the active participation of others;
- a cost-effective outworking of the multi-agency report 'Marriage Support And The Secure Society' (December 1997) that highlighted the need for 'promary prevention' strategies.
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